Deliverability Cheat Sheet

Here is a quick cheat sheet for ensuring your email marketing campaigns will run smoothly:

Regularly Verify Your Email List: Regularly verify your email list (with a tool like Truelist) to remove invalid email addresses, hard bounces, and inactive subscribers. This will improve your email deliverability rates and reduce the chances of your emails being marked as spam.

We recommend cleaning your email lists at least quarterly, or if the list is cold.

Use Double Opt-In: Use double opt-in to ensure that your subscribers have given explicit consent to receive your emails. This will reduce the chances of spam complaints and improve your sender reputation.
Segment Your Email List: Segment your email list to send targeted emails to specific groups of subscribers. This will improve your email open rates, click-through rates, and conversion rates.
Use Email Authentication: Use email authentication protocols, such as SPF, DKIM, and DMARC, to verify the authenticity of your email messages. This will improve your email deliverability rates and reduce the chances of your emails being marked as spam.
Monitor Your Sender Reputation: Monitor your sender reputation to ensure that your emails are reaching your subscribers’ inboxes. Use a tool like Truelist.io to regularly check your sender reputation score and take corrective action if necessary.

By following these simple tips, you can maintain a healthy email list and improve your email marketing results. Regularly verifying your email list, using double opt-in, segmenting your email list, using email authentication, and monitoring your sender reputation are all essential steps to achieving email marketing success.