Troy Ericson

About Troy Ericson

Troy Ericson, known as "The Email Paramedic," has built his reputation on rescuing email programs that most people would consider hopeless. With over 900 businesses helped, Troy specializes in diagnosing why emails land in spam, re-engaging dormant subscriber lists, and recovering lost email revenue. His approach combines aggressive list segmentation, re-engagement campaigns, and infrastructure changes to get senders back into the inbox. He also runs EmailMarketing.com and MailGenius, providing tools alongside his consulting services. Troy claims over $100M in recovered email revenue for his clients.